"s Net Promoter Score is based on responses lớn a single question, typically on a scale from0to10:

"How likely are you to lớn recommend lớn a friend or colleague?"s promoters are those who respond with a score of 9 khổng lồ 10, and they are likely khổng lồ create most value, such as buying more, remaining customers for longer, & making more positive referrals to lớn other potential customers.Detractors, responding with a score of 0 khổng lồ 6 are believed lớn be less likely to lớn exhibit the value-creating behaviors.

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Responses of 7 và 8 are labeled passives, & their behavior falls in the middle of promoters and detractors.

The Net Promoter Score of is a number from -100 khổng lồ 100 calculated by subtracting the percentage of detractors from the percentage of customers who are Promoters.

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness khổng lồ not only return for another purchase or service but also make a recommendation khổng lồ their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company"s revenue if used properly.

The main advantages of NPS are close correlation with a company"s growth và easy collection, interpretation và communication of the data.

Learn more about NPS

Is"sestimatedNPS of 27 considered khổng lồ be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to lớn be good & scores above 50 are considered to lớn be excellent.

Browse NPS benchmarks NPS thư điện tử survey


How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If sends out NPS surveys immediately after purchase, they are tracking their customers" initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products và services over time.

Therefore, comparing the NPS score of with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time.That"s where comes in.

Learn more

How are your customers satisfied depending on:what products they purchasedwhen they placed their orderwhat number of orders they made?

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IBMConsumer Brands / Electronics27
Tesco MobileTelecommunications / Wireless Carrier27
Santander UK BankingFinancial Services / Banking27
ThreeTelecommunications / Wireless Carrier27
KelloggConsumer Brands / FMCG27
SimyoTelecommunications / Wireless Carrier26
AdidasConsumer Brands / Retail/E-tail28
DellConsumer Brands / Electronics28
FordConsumer Brands / oto Manufacturers28
GilletteConsumer Brands / FMCG28

We have estimated the Net Promoter Score of based on the publicly available informationincluding the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

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Do you think this information is incorrect? Report incorrect information.Do you have more accurate data? Submit NPS score.